January 16th, 2020- Fellows from the National Clinician Scholars Program, VAHSRD, UCLA led a social media workshop for professionals within various healthcare settings on Thursday, January 16th from 12pm-1pm at the MacDonald Research Laboratories (MRL) Room 1-441. Kimon L.H. Ioannides, MD, Jake Quinton, MD, and Hafifa Siddiq, PhD RN were among the fellows present to facilitate the workshop, which was open to all members of the healthcare community, providers and researchers alike. It aimed to share strategies for medical providers utilizing social media to engage with their patient population and medical researchers using social media as a recruitment and retention function. Additional tips were also explored on other related ideas for social media branding, use of communication conventions to engage in debate and gain influence, and being able to avoid major ethical issues with social media use in the healthcare field.
The workshop’s flyer and presentation slides are available for download below.