Behavioral Economics & HIV Intervention Research

CHIPTS hosted a seminar on Behavioral Economics and HIV Interventions. Drs. Thomas Rice (UCLA School of Public Health), Arleen Leibowitz (CHIPTS Policy Core Director & UCLA Public Affairs), Fred Zimmerman (UCLA School of Public Health), and Sebastian Linnemayr (RAND) provide an overview of state-of-the-science behavioral economics and HIV intervention applications.

In their presentations, they describe some of the principles of the field.  These include: endowment effect/status quo bias, loss aversion, lack of future orientation, decision fatigue, and choice overload.  Strategies to improve health outcomes (e.g., “nudging”, framing, and resetting defaults, prizes) are also considered.  CHIPTS is currently exploring how these tools can be applied to HIV prevention and treatment outcomes.

Additional resources describing behavioral economics and applications to health care follow:

  • The Behavioral Economics of Health and Health Care” by Tom Rice
  • Behavioral economics article on Wikipedia
  • “Thinking Fast and Slow” by Daniel Kahneman
  • “Nudge: Improving Decisions About Health, Wealth, and Happiness” by Richard Thaler and Cass Sunstein
  • “The Paradox of Choice: Why Less is More” by Barry Schwartz
  • “Irrationality in Health Care: What Behavioral Economics Reveals About What We Do and Why” by Douglas Hough