Webinar: The Right Message for the Right Audience: Social Marketing 101

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Date/Time
Date(s) - Jul 10, 2012
12:00 PM - 1:30 PM

Location
ONLINE

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UPCOMING TRAINING


The Right Message for the Right Audience:
Social Marketing 101


Tuesday, July 10, 2012
12:00 PM – 1:30 PM PDT

This training will walk you through the basics of effective social marketing campaigns, from designing your campaign and developing messages for your target audience to integrating storytelling into your brand. We will share best practices while critically evaluating a series of real-world case studies.

By the end of this training, participants will be able to:

  1. Identify basic social marketing principles and distinguish them from advertising
  2. Develop messages that reinforce campaign goals and branding
  3. Integrate storytelling into social marketing campaigns

Register Here


For more information, please contact David Stupplebeen at das@apiwellness.org.

The Banyan Tree Project is a program of Asian & Pacific Islander Wellness Center and is supported by the Centers for Disease Control and Prevention and the B Free National Center of Excellence in the Elimination of Hepatitis B Disparities. Its content are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the B Free National Center of Excellence in the Elimination of Hepatitis B Disparities.