Social Network Analysis in HIV Research: Is Bieber More Influential Than Obama?

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Date/Time
Date(s) - Sep 13, 2011
2:00 PM - 3:00 PM

Location
Center for Community Health

Category(ies)


Presented by: 

Scott Comulada, Dr.P.H.

Assistant Professor-in-Residence, UCLA Department of Psychiatry and Biobehavioral Sciences; Research Scientist, UCLA Center for Community Health

Abstract: 

Does Justin Bieber really have more social media influence than Obama or the Dalai Lama as claimed by Klout, the social media index? Whether or not this is true, one thing is certain. We are all part of an increasingly tangled social web that encompasses the study participants that HIV investigators are trying to help. In short, successful HIV interventions need to address social influences, even when the focus is on individuals. This seminar will provide researchers with an introduction to social network methods that can be applied to behavioral research. Even for investigators who are not focused on social network-based interventions, it is the goal that they will come away with useful tools for their own research. The emphasis will be on methods most appropriate for HIV research on marginalized populations, where it is difficult to observe entire networks. Instead individuals, mostly from disconnected networks, are queried on the behaviors of their network members. Traditional and social media recruitment strategies and analytic strategies will be covered.