Banyan Treet Project Online Training: Creating an Effective Media Relations Strategy

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Date(s) - Mar 15, 2012
12:00 PM - 1:30 PM





Getting Your 15 Minutes: Creating an Effective MediaRelations Strategy

Thursday, March 15, 2012
12:00 PM – 1:30 PM PST

Is your organization, program, or event suffering from a lack of media attention? This presentation will provide you with the basic tools needed to fully engage the media. Our overview will cover the core elements of media relationsfrom developing your messages to building an initial media contact listusing real life examples.

Learning Objectives:

1. Develop concise and meaningful messages and talking points

2. Write press releases and media advisories

3. Cultivate relationships with local media outlets

4. Handle an interview successfully

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For more information, please contact David Stupplebeen at

The Banyan Tree Project is a program of Asian & Pacific Islander Wellness Center and is supported by the Centers for Disease Control and Prevention. Its content are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention.